What Information is collected on our Web Site?
Every time you visit the Site, the following non-personally identifiable information is automatically obtained and compiled: the internet protocol (IP) address, the domain name registry information associated with the IP address, your internet browser, operating system and hardware platform, the date and time of your visit, the name and address (URL) of the web page you viewed immediately prior to accessing the current page, your entire query (if any) that was entered into a search engine which led you to the current site and any other click stream data. This information is stored in our log files. Occasionally, if your browser is not configured to prevent disclosure of such information, the following information may also be revealed: your name, profile information, e-mail, home and work addresses, telephone and fax numbers and any plain text commentary. Additionally, the complete record of your actions at the web site including all pages visited, time spent at each page, the information sent or received and the names of all files uploaded or downloaded are available. This tracking information may be compiled by us in the aggregate and made available to third parties primarily to identify demographic data regarding our clients.
How Is Your Personal Information Used?
In order to better serve you, we may combine information you give us on-line, in our data base or through print media, with information about your interests and personality. We may also combine these with readily available demographic information in order to enhance and personalize your benefits you experience with us and to enable us to communicate with you, by email or otherwise, about any information, promotions, and contests or related third party promotions or services which we believe may be of interest to you. We gather this information in order to: 1) maintain contact with you and provide you with ongoing personalized service; 2) better understand and respond to your needs; and 3) develop, improve and market Ideas and services. We also use this information to measure interest in the various areas of our Site, to ensure that links on the Site facilitate easy navigation and to help make the Site more interesting and informative. Any personal information that we disclose to third parties is done in the aggregate on a non-personally identifiable basis and is used primarily to identify demographic data regarding our clients.